AfriLearn Gamification
4M+ users on the platform
Boring EdTech
The platform had strong content but suffered from low engagement. The goal was to turn a static learning tool into an experience students wanted to return to.
Character-Led Gamification
I moved the product strategy from content-first to character-first. We introduced "Afri," a character who guides students, turning learning into a narrative journey rather than a list of lessons.
Screenshot pending
The Afri character or the gamified dashboard
Redesigning for Scale
I redesigned the information architecture to handle a large content library without overwhelming the user, the structure that carried the platform to 4M+ users.
Screenshot pending
Wireframe before, high-fidelity screen after
The Impact
Scale
Platform scales to 4M+ users.
Engagement
Character-led gamification strategy increased session times.
Information architecture
Rebuilt the information architecture for a large content library.