EdTech Gamification
AfriLearn Gamification
- Role
- Product Designer
- Company
- via Audacity2Lead
- Timeline
- 2021 – 2022
- Owned
- Journey model, Afri character system, information architecture and AskAfri persona, tone and flow.
- 4M+
- users on the platform
A Motivation Problem, Not a Content Problem
The platform had strong content but suffered from low engagement. Our initial research ruled out content quality and pointed to a lack of motivation as the reason students dropped off, so the fix wasn't more lessons, it was a reason to come back.
Character-Led Gamification
I replaced the "Library" model with a "Journey" model, introducing and designing "Afri," a character who guides students and turns learning into a gamified journey rather than a flat list of lessons. The character was later adopted as the company's brand identity, scaling to 4 million+ users across West Africa.
I replaced the "Library" model with a "Journey" model.
Redesigning for Scale
Working closely with the founding team and overseeing the Product Lead, I redesigned the information architecture to handle a massive content library, subject mastery, past exam practice, video lessons and coding classes, without overwhelming the user.
The AskAfri AI Experience
Optimised for low-bandwidth environments across Africa while maintaining an immersive, app-like feel, I designed the LLM-powered "Chat with Afri" experience: its persona, tone, and conversational flow, so it feels responsive rather than scripted.
The Impact
4M+
users across West Africa
Afri
character became company branding
