0-to-1 HealthTech PlatformSelected Works
Complexity requires clarity. I don't dumb things down, I structure them up.
Four case studies across HealthTech, EdTech, and FinTech.
- £560kFunding Secured
- 40%Faster handover
- 4M+Users Reached
- 10,000+Downloads
0-to-1 HealthTech Platform0-to-1 HealthTech Platform
Role
Lead User Experience Designer
Impact
- Design evidence was critical in securing £560k UKRI funding.
- Achieved NHS DTAC compliance, unlocking the UK healthcare market.
- 96.5% user satisfaction from adults aged 65+ in the post-pilot survey.
Scope
- Data Visualization
- Design Systems Architecture
- Product Strategy
- Regulatory Documentation
- User Research
Accessibility Infrastructure
Role
Lead User Experience Designer
Impact
- Reduced engineering handover time by 40%.
- Ensured 100% WCAG 2.1 AA compliance across the product suite.
- Open-sourced components used by 250+ designers globally.
Scope
- Component Library
- Design Systems Architecture
- Documentation
- Engineering Handoff
- WCAG 2.1 AA Compliance
EdTech Gamification
Role
Strategic Product Advisor
Impact
- Platform scales to 4M+ users.
- Character-led gamification strategy increased session times.
- Rebuilt the information architecture for a large content library.
Scope
- Brand Integration
- Engagement Design
- Gamification Strategy
- Information Architecture
- Mobile App Design
Consumer FinTech
Role
Product & Research Director
Impact
- Scaled to 10,000+ downloads on Google Play.
- Simplified complex trading data for non-technical users.
- Launched with zero paid marketing.
Scope
- Data Visualization
- Documentation
- Engineering Handoff
- Information Architecture
- Mobile App Design
- Product Strategy
Personal Projects
Built independently, on my own time, not client or employer work.
Personal Project
Role
Independent Project
Impact
- Persuasive Microcopy and Senior Design Review, both published publicly on Figma Community.
- In personal use for roughly six months before public release.
- Built to formalise personal design judgement into repeatable tooling, not commissioned work.
Scope
- AI Skill Design
- Publishing & Positioning
- Visual System Design
Personal Project
Role
Plugin Developer
Impact
- Semantic Search surfaces related but unlinked notes, running entirely on-device.
- Linked Mentions Inline writes a note's backlinks in once it crosses a configurable threshold.
- Two tools solving the same underlying problem from two different angles.
Scope
- Plugin Development
- Local-First Architecture
- Third-Party Debugging