• East Midlands, UK
  • Available Immediately

Hi, I'm Dayo,
I simplify complex products for hard-to-please users.

0-to-1 Product Architecture · Design Systems · AI-Native Design Practice · NHS/Regulatory Compliance

Dayo Samuel
UI//UX/content

About Me

I bring 10+ years of visual systems expertise to digital product design. My background in Industrial and Graphic Design gave me a deep understanding of spatial problem-solving and hierarchy, which I now apply to complex product interfaces. I don't just design screens, I engineer compliant, accessible experiences that secure funding and scale.

  • 10+Years of Experience
  • £560kFunding Secured
  • 4M+Users Reached
Read more About Me

What Leaders Say

  • Dayo’s specialist skill in AgeTech UX is exceptional... He led the design journey from first principles... securing £560k funding.
    ASDr. Adrian Smales CIO & Co-Founder, Smplicare
  • A true product leader... demonstrated a remarkable ability to translate complex methodologies into scalable digital products.
    PFPraise Fowowe Founder, PFI

Design Services

Four areas where I do my best work.

  • Rapid Prototyping

    Validating ideas in five days as a certified Design Sprint facilitator.

  • Design Systems

    Auditing and rebuilding Figma libraries so engineering moves 40% faster.

  • Regulatory UX

    Preparing digital health products for NHS DTAC and WCAG 2.1 AA compliance.

  • Content Design

    UX writing, notification copy, in-product microcopy, and accessibility statement authorship.

Let's build something that works
for the hardest users.

Get in touch