Simplifying complex products for hard‑to‑please users.

0-to-1 Product Architecture · Design Systems · AI‑Native UX

Dayo Samuel smiling against a red brushstroke background.

UI//UX/content

8+: Years of Experience
£560k: UKRI Funding Unlocked
4M+: Platform Users

Selected Works

Smplicare Today's Action Plan home screen: Good Morning greeting, a ready action-plan prompt, and Exercise and Daily Reflection tasks marked complete.

AfriLearn mascot Afri beside an AskAfri chat screen, with Home, Learn, AskAfri and Afritown tabs below.

AgeWell button variants, alert states, and a fitness gauge ruler showing a typical score range.

Obsidian vault showing the DESIGN.md note open, with its Linked Mentions list of related notes.

Senior Design Review cover image, a priority-order signature of three bars in decreasing weight.

CryptoHub Signals screen on a tilted phone mockup, showing Top Picks tokens and a live trade signal for ADA/USDT.

Design Expertise

Regulatory UX Strategy
Design Systems for AI
Rapid Prototyping
Interaction Design