Crypto Education & Research
CryptoHub
- Role
- Product & Research Lead
- Company
- Digital Abundance (Audacity2Lead)
- Timeline
- 2014 – 2022
- 40K+
- learners reached
- +350
- Pro Group members
- +500
- signals delivered
Crypto Education at Scale
CryptoHub is the gateway to the blockchain economy, offering crypto and blockchain education, trading signal research, and market analysis for a community ranging from total beginners to experienced traders.
My Role
As Product & Research Lead, I led both the research and design team behind the platform: the website, the flagship research report, and a proposed companion app.
A Content Funnel, Not a Homepage
The platform organises a large, ongoing library of articles, guides, and video content into a scannable resource centre by topic, so a first-time visitor and a working trader land on different, relevant content instead of the same generic homepage.
This content funnel is also the conversion path: free articles and guides lead into the Crypto Report signup, the Pro Signal Group, and CryptoHub School, education first, monetisation second.
The Research Report
Directed the research and design team behind CryptoHub's flagship annual report, covering the year's best-performing crypto assets, DeFi/NFT/metaverse trends, and the regulatory landscape, structured into a citable, scannable publication rather than a raw research dump.
This is a different register of "design" than a UI screen: turning research findings into a structured, readable document that the company could put its name behind and distribute.
The Road Not Taken
Designed as a companion to the web platform: onboarding, a signal dashboard, and premium tiers. With DABA.school already live and gaining real usage, a second native app was a resourcing question from the start.
The Research: we tested appetite for a second app. People wanted community over another download.
People wanted community over another download.
The Pivot: we shelved the app and built 20+ category-based WhatsApp communities instead, fed by the web platform.
The Impact
40K+
learners reached
+350
Pro Group members
+500
signals delivered
20+
WhatsApp communities
